In order to build a successful visual identity, we must have a full understanding your business, what connects your target audience, who they are and how we can gain their trust and loyalty, thus building your brand and success as a small business.  This is why the visual branding process is crucial. We are not just designing beautiful visuals, we are clarifying your brand’s vision, strategy and solidifying its foundation. 

 

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We know that you put your heart and soul into what you do, let us put ours into your business.

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1 | DISCOVERY & VISION PLANNING

We will dive into your brand foundation.  Together we will develop a Client Design Brief that will guide our process, discovering your brands core values, mission and goals.  We will collect visuals that will align the vision of your business with your visual identity.  This will ensure that we are beginning our relationship with a clear alignment that will bring your vision to your visuals.

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2 | DESIGN & DEVELOP

From phase one of the process, I will begin designing and develop initial logo concepts along with brand stylescapes.  This will give you a few different routes to choose from.  The stylescapes will include color scheme, font choices and the logo concept.  

 

After a direction is chosen, we will refine the concept and continue to develop your visual styling with additional marks, design elements, patterns and textures.  Collaboration is vital in making sure we develop a successful visual identity. 

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3. | IMPLEMENT & GROW

After finalizing your visual brand, we will bring things full circle.  Depending on your selected package and add-ons, this may involve designing your website, social media visuals or other printed materials for your ever growing business needs.  The goal is depth and consistency throughout every touchpoint of your business.  

 

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